The control centre for the programme manager where all rules and definitions are set.

• Rules definition including tiers, progression/regression rules, accrual rules, expiry of points, campaigns, programme and marketing communications, redemption awards (including third parties) and partners rules.
• Flexibility to set points accural rules by specific member segments and by activity.
• Management of published tiers as well as unpublished tiers.
• Definition of the universe of user groups, individual users and permissions to access Artimis data and resources.
• Audit management tracking all activity undertaken by users.
• Setting of forced / voluntary password change.
• Setting of rules for secure entry authentication and exit.

Designed by marketers for marketers, this module allows users to set up and run various campaigns, based on defined segmentation criteria, without the need for specialist IT staff. This enables marketers and programme managers to have full control over their programme and marketing initiatives.

• Setting up of customer segments to allow targeting with specific messages, offers and incentives.
• Segmentation by preferred channel of communication
• Targeted communications through multiple channels including email, fax, SMS, print
• Campaign set up for rewarding prospects and members who exhibit desired behaviour with bonus credits, tier upgrades and more.
• Member's local language preferences, including double byte languages, can be catered for.
• Bulletin board functionality to keep users informed of latest programme information

Developed with Membership Services in mind this module allows users to manage all membership profiles, from time of registration to the handling of customer queries.

• System-allocated unique membership number.
• Temporary card issuance at time of enrolment.
• Standard profile data such as enrolment source, name, address, contact permissions, standard and local language preferences, and can be easy extended pending clients needs such as participation in surveys, entries into competitions, various types of preferences, promotion participation eligibility.
• Recording of contact permissions by communication channel including email, fax, phone.
• An extensive self-help 'Q&A' area including latest promotions and systems navigation
• Search for member profile through user-definable fuzzy phonetic matching, wildcard ability or from a list of recently accessed profiles.
• Forgotten password retrieval and replace lost membership card
• PIN security including PIN verification to authenticate member identity and generate new member PIN.
• Complete history of communication with members including history of outbound scheduled communications and all ad hoc requests.
• Access to member activity history including tier, flight activity, redemption activity including flight awards, ground awards & re-deposits, partner activity, expired miles, miles about to expire and other activity including manual/retro credits and reversals and PIN Change history.
• Snapshot statement history & ad hoc statement generation.
• Bulletin board keeping users informed of latest programme activity.
• Facility for customer touch point staff to request assistance from member service centre.
• Collect calculator - enter earn criteria to see how many credits will be earned.
• Spend calculator - enter spend criteria to see how many credits needed.
• Advance overdraft credits to allow redemption without requisite balance.
• Nominate elite partner to receive equal status & benefits.

The day to day tasks for operating the programme are co-ordinated from here.

• Batch import and crediting of customer air and partner activities.
• Files exchange management for co-branded credit card enrolment and spend activity.
• Automated approval / decline management of retro claims via file exchange with air partners.
• Automated partner handback file and billing process.
• Batch export of customer and activity data to reservations and revenue accounting systems.
• Batch export for communication, production and fulfilment across multiple channels.
• Batch statement selection & export for production & mail or e-fulfilment.
• Batch renewals and downgrades of expiring memberships.
• Batch miles validity expiration.

To monitor programme performance, Artimis frequent flyer STANDARD has built in advance reporting and analytic tools to measure programme performance against pre-defined key performance indicators and financial performance. In addition it offers:

• Easy data extract facility for further offline analysis.
• Extensive interfacing capabilities with third party reporting tools such as SAS, BI Query, Business Objects and MS Access.